How NBA JAM Became A Billion-Dollar Slam Dunk

Overview

Boomshakalaka! Today on War Stories, Ars Technica is joined by NBA JAM lead designer and programmer Mark Turmell to talk about the chaotic birth of an epically successful sports franchise. From the early days of earning the NBA's blessing, to the uncharted territory of digitizing superstars' likenesses into the game, Mark and team delivered an experience that captured imaginations around the globe, altered the landscape of sports simulations, and gave rise to some truly enduring catchphrases. When you collect a billion dollars worth of quarters after just a year in arcades, it's safe to say your creation is "On Fire!"