Cira Centre, Philadelphia

Overview

You’re a new developer, you want to build a tower in a bleak part of town and you’ve got to fill half the building before you get planning permission. What do you do? Get in a Superstar Architect to ensure your skyscraper gets noticed and gets headlines. Cesar Pelli waved his magic design wand over the Cira Center and made it stand apart from any other high rise in the area. But are celebrity architects over paid and over hyped? Presented by Keith Keaveney. Architects: Cesar Pelli and Associates