To Buy or Not to Buy

Overview

Sharon and her friends attempt to raise money for a school trip by selling danishes door‑to‑door, discovering firsthand how price affects consumer demand. As they adjust their prices, expand their sales team, and experiment with advertising, they learn why people buy more at lower prices and less at higher ones. Their efforts reveal how income, tastes, substitutes, and marketing can shift an entire demand curve. The episode uses their real‑world challenges to illustrate core economic concepts in a relatable way.