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Barbie with Autism – Marketing or Inclusion?

Barbie with Autism – Marketing or Inclusion?

S5 · E39 April 2, 2026

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Overview

On TikTok, a girl unboxes her first "autistic" Barbie from Mattel. The doll is designed for social media and fits into the company's inclusive marketing strategy. But what does the product say about the current portrayal of this developmental disorder?

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