Mini soaps: the shorter the better?

Overview

The tried-and-tested formula “love, revenge and money” directly on your smartphone: mass-produced micro-dramas are the latest craze and are instantly addictive... Discover My Billionaire Husband's Double Life. The miniseries consists of 49 episodes lasting around one minute. Combining family drama and love stories, it is the latest hit from Chinese app Reelshort, which specializes in super-short format films and series. Shicong Zhu, executive producer of “The Double Life of My Billionaire Husband,” explains what goes into the script and production of this new form of series. Pop culture and media expert Delphine Chedaleux talks about a genre that is constantly reinventing itself: the soap opera.