Kaiser

Overview

Almost everyone knows about Kaiser Permanente, the nationwide HMO, but very few have any idea that it sprang from the mind of one of America's most spectacular entrepreneurs - Henry J. Kaiser. In 1945, this legendary California industrialist partnered with automobile executive Joe Frazer to meet the post War demand for cars. The resulting Kaiser-Frazer autos were the last real challenge to the dominance of the Big Three. From 1948 to the mid '50's, Kaiser's incredible energy created a stir that's still being felt today. His passenger cars faded away but his transformation of the Jeep from the soldiers' buddy to an everyday SUV changed the world.