Butchers fighting cheap meat

Overview

Mark Junglas is disgusted by conventional factory farming. The trained butcher wants to do better. Eating meat is fine, he says. But only if the animals have led a good, species-appropriate life -- and experience a stress-free death. But getting the farm out of the red while holding his own against the influx of cheap meat is no easy task. Even though animal welfare is very much in vogue, few people are prepared to pay more for organic meat.