Celebdaq

Overview

Celebdaq was an online "celebrity stock exchange" game on the BBC's website which had its own television show on BBC Three. The television show was presented by Paddy O'Connell & Libby Potter. Later, the comedian Jenny Eclair was the presenter. Players were given the opportunity to buy and sell shares in celebrities using £10,000 of virtual cash. As in real-life stock markets, the trading of shares caused each celebrity's share price to fluctuate, allowing profits to be realised. Weekly dividends were paid on shares owned based upon how much press coverage the celebrity received in a number of daily newspapers and magazines. There was also a version specifically concentrating on sportspeople, called Sportdaq.