Brady Street, East Milwaukee

Overview

Milwaukee's Third Ward is literally saturated with creative people, and John McGivern meets many contributing to the creative vibe of the area, including an artist and art critic, an opera singer, and media producers. John finds a company that hasn't changed locations or products in 50 years; stops and shops at Lela and Retique, heads over to Broadway Paper and swings by the Public Market. Ready for fun, he heads to SPiN, the Wicked Hop, and tours the rest of the Third Ward. If you haven't visited in a while, you won't recognize it because this community has been "reinvented"!