Trek: The Inside Story

Overview

Trek is opening the doors to its global HQ, deep in the heart of the American midwest, for GCN’s own Jeremy Powers to take an exclusive access-all-areas tour. Jeremy meets with CEO John Burke to learn how Trek has grown from a small chain of bike shops, to a global superbrand synonymous with adventure, innovation, and customer satisfaction. Jeremy sees how Trek pushes the boundaries on bike customisation and learns how the brand has survived financial difficulties, and gone through the highs and lows of business to become one of the world’s most respected and forward-thinking brands. The film also features three of Trek’s world champion cyclocross racers; Sven Nys, Evie Richards, and Lucinda Brand.