SceneLog
The Final Copy of Ilon Specht poster

The Final Copy of Ilon Specht

2024 18 min United States

Free on SceneLog — log in or create an account to track it.

Overview

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Comments

Be the first to comment.

Leave a comment

Your email won't be published. Comments are reviewed before they appear.