Shikorinatat (The Beautiful Ones)

Overview

The campaign's message is a simple one: Make the right choice-don't drink and drive. Yet, we know that thousands of Eritreans every year continue to make the wrong choices. Every day hundreds of families and communities experience the tragedy and pain inflicted by impaired drivers. The loss extends beyond fatalities and the impact on families. Everyone pays for impaired driving with higher taxes, higher health care costs and higher insurance premiums. You Drink & Drive. You Lose.