Plovdiv

Overview

According to pop culture mythology, Paris Hilton “invented” the selfie in 2006. In factual terms, Uber and its rideshare model was officially launched in 2010. Mare Tralla’s video precedes - and reflects - both of these cultural landmarks that have since become nouns. In this piece, no words are needed: a woman rides in the backseat, entranced by pulsing rhythms. Through a double-layered image - or perhaps an altered state of mind - we follow the movements of a fleeting moment inside a car.