Charmin Wipes Out a Forest

Overview

Charmin Wipes Out a Forest is a punchy, eye-opening documentary that reveals how Procter & Gamble’s Charmin toilet paper contributes to the clear-cutting of Canada’s boreal forests, resulting in the loss of up to 16 million trees a year. The film combines humor with hard facts to highlight the environmental impact of using virgin fiber for disposable products. With a fast-paced, engaging style, it urges viewers to rethink their buying habits and pressure corporations to adopt more sustainable practices. It's a simple call to action: don’t buy Charmin.