Aujourd'hui pour moi, demain pour toi

Overview

Their name is now forever associated with “maple spring”. The École de la montagne rouge, designating this collective of graphic design students brought together for and by the student strike of spring 2012, will have in fact given a face to the demonstrations, illuminating them with their inspired slogans and their inspiring images and designs. But could this creative surge really have contributed to the political awakening of a generation? Is a revolution really one without images? Is creativity necessarily linked to the ferment of contesting ideas? These are the questions, as well as several others, that the École de la montagne rouge addresses with intelligence and dynamism Today for me, tomorrow for you, borrowing its name from the credo that the group of students had adopted. The film also reminds us that design, far from being purely decorative, can also bring the breath that a society needs for a change of scenery.